Around a family style dinner with some of my talented industry friends, I shared my vision for The White Wren. I asked what an ideal wedding blog would look like, and how it would best serve the community of wedding vendors while giving brides something unique for inspiration. In a sea of established wedding blogs, why would we start another one and how would it be different?
I found that much of what was in our hearts mirrored the feedback we received. There was a need for a publication with a fine art aesthetic, but which still felt relatable to brides. One that put it’s vendor community first, and sourced content through them and featured their work regularly. One that promoted restful design inspiration, and timelessness to brides over trendiness. Above all, one that promoted marriage over perfect wedding days.
I’ve always had a big heart for creating community, and my heart is full at the prospect of creating this big, vibrant community that connects brides and grooms with some of my favorite vendors in the wedding industry.
With you in marriage and beautiful inspiration,
Founder & Publisher
The beautiful journey to creating love stories. It’s how the couple first met at their local coffee shop, childhood sweethearts uniting after years apart, or lifelong friends finally falling for each other. It’s those details that have me craving for wedding days and to see the groom anxiously awaiting to see his bride, seeing the bride’s beautifully detailed dress, hearing the thoughtfully written vows, and most importantly… witnessing the joining of two hearts. I have always loved seeing all the details at weddings come together for a striking beautiful day and being truly mesmerized by the images and feeling the love between two people is the best part of witnessing a new chapter to their love story.
Love stories. I have truly believed in them through experiencing my own. Marrying the man who sat next to me in class in high school to helping me celebrate my first job offer after college graduation. I married my high school sweetheart and our story is my all time favorite. We both have our own gifts that have developed over the years and since uniting together through marriage, we have created a new beautiful adventure and new gifts to treasure.
Being able to cherish other peoples love stories that has their own unique treasures, truly brought me to love this industry so much more. Seeing these details in the heirloom imagery bring so much inspiration to myself and others who believe in these stories and here at The White Wren, you can feel exactly that within our community. I hope you can feel the emotions of each love story, see the love through the photographs, and inspire you to tell your love story from behind the lens. I can’t wait to hear the beautiful journey you have created with the one you love and all the chapters in-between.
Brand & Relations Manager
What is deep-rooted and abiding against the test of time? The incredible journey that begins with a wedding. We love weddings and their intrinsic visual beauty, but even more than that we love the companionship, the togetherness of families, and the bond that is forged between two beating hearts. The bride’s gown is beautiful, surely, but the quiet glances filled with love and the soft stolen kisses between husband and wife are even more meaningful. That’s the kind of story we love to share, the intangible intimacy between two people.
I come from a military family and because we moved so much, family was all we had. After my own wedding, that sense of community with another person opened up a whole new adventure, and a whole lot of tough sacrifices. The real, the raw, and unbridled truth about marriage is that it’s difficult and The White Wren doesn’t pretend that difficulties don’t exist. In fact, we celebrate it because those times of battling through hardship in the valleys lead to some amazing views on the mountaintops.
My wish for you is that we can share your valleys and mountaintops. There is truly nothing more beautiful than that.
Ashley Watters Gartner
Social Media & Communications Manager